In the last week we have seen New Zealand agree in principle to bring in plain packaging for all tobacco products. As with us here in the UK there will be a public consultation on the issue but it is interesting to see more countries including Canada, France, Belgium and Iceland joining the momentum for a change to protect children from this form of tobacco advertising.
New Zealand's Associate Health Minister Tariana Turia said:
"Smoking is the single biggest cause of preventable death and disease in New Zealand and we must be prepared to take bold steps towards achieving our goal,"
"We have banned the open display of cigarette and tobacco packs in all dairies and other shops with effect from July 23 this year. Plain packaging is the next step to ensure that once they are in the hands and homes of smokers, the packs don't promote anything other than our serious health warnings and quit messages."
* This number reflects the total amount of people who have signed up to support the plain packaging of tobacco products, via the Plain Packs Protect Partnership (logos below), British Heart Foundation and Cancer Research UK websites.