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Pack To Basics on World No Tobacco Day

Thursday, 31 May 2012  at 10:36



Now is a great time to join over 60,000 people who have already shown their support for the Plain Packs Protect campaign on World No Tobacco Day, Thursday 31 May 2012.

Every year, another 340,000 children in the UK are tempted in some shape or form to try smoking. Research shows that they are more likely to be lured by the designed tobacco packs, than by plain packs.

Fiona Andrews, Director of Smokefree South West said:

‘World No Tobacco Day is a chance for people across the globe to come together to counter the damage tobacco does to families everywhere. This year we are focusing on closing the loop on the last legally allowed form of tobacco advertising here in the UK – glamorous and glitzy packaging.

‘Expensively designed packs are used to entice the next generation of smokers. The overwhelming response we have seen from across the UK shows that people agree that plain packs could be a vital step in protecting our children from a lifetime of addiction to tobacco.

‘The Government is holding a public consultation until July 10th. If you haven’t responded yet you can still have your voice heard here.’

The World Health Organisation (WHO) has selected ‘tobacco industry interference’ as the theme of World No Tobacco Day. It focuses on the need to expose and counter the tobacco industry's attempts to undermine the WHO Framework Convention on Tobacco Control (WHO FCTC) because of the serious danger they pose to public health.

Tobacco use is one of the leading preventable causes of death. The global tobacco epidemic kills nearly 6 million people each year, of which more than 600,000 are people exposed to second-hand smoke. Unless we act, it will kill up to 8 million people by 2030, of which more than 80% will live in low- and middle-income countries.
* This number reflects the total amount of people who have signed up to support the plain packaging of tobacco products, via the Plain Packs Protect Partnership (logos below), British Heart Foundation and Cancer Research UK websites.
Supporters Smoke Free South West Ulster Cancer Foundation ash Ash Scotland Ash Wales British Heart Foundation Cancer Research UK Chartered Institute of Environmental Health Cut Films Faculty of Public Health Fresh Smoke Free North East National Heart Forum NCSCT BTS - Stop Smoking Champions The Roy Castle Lung Cancer Foundation Royal College of Physicians TCC Tobacco Free Future Trading Standards Partnership South West Smoke Free Lincs - Promoting a tobacco free life