Yet another high profile health body has backed the Plain Packs Protect campaign to raise awareness of the need for the plain packaging of tobacco products. The Royal College of Midwives (RCM) has joined other organisations from across the UK in advocating that plain packs will have a significant impact on the number of children trying, and taking up smoking, each year.
Professor Cathy Warwick, Chief Executive of the RCM said:
“ The Royal College of Midwives is delighted to be joining the Plain Packs Protect Partnership. This is a vital issue as over 100,000 people die every year in the UK from smoking related diseases and smoking in pregnancy can be harmful to the unborn baby. We must look at ways of stopping our children and young people from becoming part of the shocking statistics associated with smoking. Stopping the last legally allowed form of tobacco advertising by moving to plain, standardised packaging will help reduce the attraction of smoking. This is why we are backing this important campaign along with over 78,000 other supporters.”
We are delighted that such an important voice has joined us.