Over 200,000 people in the
UK have backed
a move to place tobacco products in plain packaging in an attempt to reduce the
340,000 children who try smoking each year in the . UK
Plain packaging would mean that all tobacco packaging will be required to look the same and all brand names would have to be written in a standard typeface, colour and size. All other trademarks, logos, colour schemes and graphics would be banned.
Evidence indicates that plain packaging could make tobacco look less attractive to children; help make the health warnings stand out more; and may even stop children believing that some tobacco brands are less harmful than others.
Smokefree South West, which was set up to tackle smoking issues in the region, led the national initiative with support from major national charities and health organisations. A dedicated website www.plainpacksprotect.co.uk was set up to provide information for the public and encourage them to sign up and support the campaign.
Fiona Andrews, Director of Smokefree South West said:
‘It is a real credit to everyone that they have supported a measure that could help move cigarettes out of glamorous, glitzy and expensively designed boxes into toned down simple packaging that puts across the real health risks of smoking.
‘All those people who have given their support have played a key role in raising the profile of this vital issue that could help protect our children for years to come.
‘I am in no doubt that these packs, some the shaped like lipsticks or ipods, are used to entice the next generation of smokers to replace the 100,000 people who die from diseases caused by smoking every year in the
. The positive response we have
seen to this campaign shows that this concerns smokers and non-smokers, young
and old, uncles and aunties, parents and grandparents.’ UK
There is strong public support for the introduction of plain, standardised packaging. A recent poll by YouGov found that 63% of adults in the South West supported plain packaging while just 12% opposed the measure. Even among smokers, for every five who oppose plain packaging, there are seven who support it.
Support has come from across the area including cross- party support from South West MPs and major health bodies. All responses received have been submitted to the Government consultation that closed August 10th. All of the responses and supporting evidence will be evaluated before any decision is made.
To find out more about plain packaging visit www.plainpacksprotect.co.uk