Nicola Roxon, the woman credited with spearheading the Federal Government's unprecedented win over 'big tobacco' has spoken of the personal motivation behind her drive to see Australia become the first country to legislate plain packaging of cigarettes.
The ABC's Australian Story has taken a behind-the-scenes look at what drives Australia's first female Attorney-General, and the impact the tobacco-related death her father had on her time in Cabinet.
Ms Roxon was 10 when her father Jack Roxon died of a tobacco-related illness.
The family had arrived in London for a year's sabbatical and within three months of diagnosis, Mr Roxon was dead.
"I have very strong memories of Dad, sort of talking about what you should do in the community, if you were gifted with any talents, you know, how you should use them or how you should stand up for people," she said.
"Very quickly we knew that it was serious and that he had cancer of various parts of the oesophagus.
"I don't think I was really old enough to know how precious that last little bit of time was. But it was a very difficult family time and I don't really think it actually hit me that Dad was going to die until he did."
Ms Roxon said her father's passing at a young age was a sign of the times, an era when far less was known about smoking-related diseases.
"He stopped smoking when we were quite young because he knew it was dangerous. We wish obviously he'd stopped earlier," she said.
"It must have been a huge struggle, but I have to say, as a child in that family I didn't feel it.
"Mum made so sure that we were protected, I think, from that and our life went on largely as it had you know a big gap because Dad was such a forceful personality and such a loving Dad.
But she says as health minister and Attorney-General she was in a position to try reduce smoking levels.
"When you have someone in your family die of cancer of course if you see an opportunity to prevent other families going through the same thing you would grab it," she told Australian Story.
"I don't think my family history has been the reason for doing this, [but] it probably gives you a bit of extra motivation.
"I will sleep very easy to know that I've done all I can to prevent other families going through the same thing."
'Rock star' Roxon
The plain packaging policy came out of a preventative health taskforce Ms Roxon convened to save money in the health system by avoiding health conditions, where possible during her time as health minister in the Rudd government.
The bold move to ban branding on cigarette packets saw Ms Roxon garner plenty of international attention and support.
"When Australia does something the world listens," New York mayor Michael Bloomberg, and anti-smoking campaigner, said of the policy.
"Here in America and certainly my foundation we've been watching what's going on in Australia.
"Smoking this century will kill a billion people unless we do something about it and Nicola Roxon is a rock star among those people who are trying to save lives."
Ms Roxon says she has got satisfaction from the eventual, long-fought success of the plain-packaging legislation because of the community health benefits she foresees.
"If we can just take away even one reason that a young person might decide to pick up a packet of cigarettes and try them and then get addicted, then that's worth it, and I think that it will have an impact, but time will tell us that," she said.
The policy's introduction has its opponents though, and Ms Roxon's approach has attracted criticism.
"Nicola's often criticised that she's part of a nanny state and that she's the principal nanny," her husband Michael Kerrisk says.
"Water off a duck's back. I mean Nicola's got an agenda that she wants to pursue and it's a cheap cheap shot at somebody who's done an effective job in two very senior portfolios to date."
It has seen her become a regular target of the Coalition opposition, including shadow Attorney-General George Brandis.
"I think Nicola Roxon is a perfectly pleasant person but I do think that she has a very ideological approach," he said.
"It's very much a 'government knows best tone' and that's why I did have a go at her when she was first appointed as Attorney-General and she was asked about her priorities and she talked about the tobacco litigation.
"It seems to me that it ought not to be the top of mind issue for a newly instated Attorney-General."