Cancer Research UK today released the news that MPs in the UK are being sent examples of widely available cigarette packets to show how the tobacco industry markets its products to children.
The story online read:
Cancer Research UK is taking the bold step of sending one of a variety of widely sold packs to each MP highlighting the slick designs and colourful packaging that children and young women find appealing.
Raising awareness of the tobacco industry’s sophisticated marketing techniques comes as the government considers the future of tobacco marketing.
The public consultation on whether to remove all branding from tobacco packaging and put cigarettes in standardised packs of the same size, shape and colours closed in August 2012.
Sarah Woolnough, Cancer Research UK’s executive director of policy and information, said:
“Our figures show that over 150,000 children start smoking every year in the UK. They don’t start randomly. They are enticed, lured and marketed to by the tobacco industry. It’s important to remember that these are lethal products that will kill half of all long term smokers and are the cause of at least 14 different types of cancer.
“Glitzy designs make packs look like music speakers or perfume bottles and reduce the impact of the health warnings. One of the best ways we have found to effectively demonstrate this is to show people real packs of cigarettes.”To read the full story, click here