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Plain tobacco packaging a sound move

Friday, 22 February 2013  at 16:10



Stuff.co.nz wrote today: "Plain tobacco packaging a sound move"

 

TARIANA TURIA: Plain packaging would reduce the last hint of glamour from smoking.
TARIANA TURIA: The Government says plain packaging will reduce the last hint of glamour from smoking.

OPINION: The Government has spent the past 12 months consulting the public on plans to make tobacco companies sell their wares in plain packets. The tobacco industry has spent the past year instructing their lawyers to prevent a move that would curtail their ability to peddle a product that kills 5000 New Zealanders a year.

The Government is right to push ahead with plain packaging for cigarettes and loose tobacco. Packaging is one of the few remaining methods tobacco companies have to market their products. They do so using bright colours and images to promote tobacco in a way that disguises what it really is - a highly addictive substance that causes debilitating and fatal diseases.

Requiring tobacco to be sold in plain packets will stop branding being used to divert attention from health warnings. It will also help prevent young people from taking up smoking.

Those who argue that plain packaging for tobacco is inconsistent because alcohol, which also causes health problems, will not face the same restrictions miss the point. Alcohol can be safely consumed in moderation. Cigarettes cannot.

To read the story in full, click here
* This number reflects the total amount of people who have signed up to support the plain packaging of tobacco products, via the Plain Packs Protect Partnership (logos below), British Heart Foundation and Cancer Research UK websites.
Supporters Smoke Free South West Ulster Cancer Foundation ash Ash Scotland Ash Wales British Heart Foundation Cancer Research UK Chartered Institute of Environmental Health Cut Films Faculty of Public Health Fresh Smoke Free North East National Heart Forum NCSCT BTS - Stop Smoking Champions The Roy Castle Lung Cancer Foundation Royal College of Physicians TCC Tobacco Free Future Trading Standards Partnership South West Smoke Free Lincs - Promoting a tobacco free life