ASH Scotland chief executive Sheila Duffy responded in Talking Retail today to the new advertising campaign led by Japan Tobacco, which featured on this blog yesterday.
The article read:
Health campaigners at Action on Smoking and Health (ASH) Scotland
have responded to reports of a new advertising drive by Japan Tobacco
International opposing the Scottish Government’s support for plain,
standardised packaging for tobacco products.
ASH Scotland chief executive Sheila Duffy said: “Governments around
the world are trying to tackle the harm caused by tobacco and a growing
number, including Scotland, believe they have found a new tool to help.
As more and more countries look at introducing plain, standardised
packaging the tobacco companies are clearly rattled by something they
claim won’t work and are spending millions of pounds opposing it.
“When tobacco companies, and the front groups who speak on their
behalf, say there is no evidence to support standardised packaging, what
they mean is that it is a new idea. But while every idea was new once
this one has been thoroughly tested and passed with flying colours.
“Japan Tobacco can spend millions of pounds on adverts but what their
money can’t buy is facts. There are no new revelations here, just the
same old tobacco industry up to its same old tricks – an industry which
knows it has to recruit new customers to replace those who quit or who
die and which doesn’t want any child protection measures getting in the
To view the story in Talking Retail, click here.
* This number reflects the total amount of people who have signed up to support the plain packaging of tobacco products, via the Plain Packs Protect Partnership (logos below), British Heart Foundation and Cancer Research UK websites.