A story on packaging news website, packagingnews.co.uk reported on Philip Morris' defense of its anti-plain pack campaign. The story read:
Philip Morris International has defended its new online marketing campaign against plain tobacco packs.
Smokers of Marlboro cigarettes have been finding inserts with
messages on them inside their packets.
The inserts invite them to visit a
new campaigning website called Know-more.co.uk. On its website Phillip
Morris lists reasons why it thinks the government should not introduce
A Philip Morris International spokeswoman told Packaging News:
“Adult smokers and tobacco retailers in the UK face some of the
strictest tobacco control regulations and pay some of the highest
cigarette taxes in Europe, but typically they do not know about these
policies until after they have been enacted.
To read the whole story, click here.
* This number reflects the total amount of people who have signed up to support the plain packaging of tobacco products, via the Plain Packs Protect Partnership (logos below), British Heart Foundation and Cancer Research UK websites.