Tobacco giant defends anti-plain packs marketing campaign

Friday, 14 June 2013  at 14:38

A story on packaging news website, packagingnews.co.uk reported on Philip Morris' defense of its anti-plain pack campaign. The story read:

Philip Morris International has defended its new online marketing campaign against plain tobacco packs.

Smokers of Marlboro cigarettes have been finding inserts with messages on them inside their packets.

The inserts invite them to visit a new campaigning website called Know-more.co.uk. On its website Phillip Morris lists reasons why it thinks the government should not introduce plain packaging.

A Philip Morris International spokeswoman told Packaging News:  “Adult smokers and tobacco retailers in the UK face some of the strictest tobacco control regulations and pay some of the highest cigarette taxes in Europe, but typically they do not know about these policies until after they have been enacted.

To read the whole story, click here
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